Pricing
Track it. Fix it. Dominate it.
Every other tool charges you to watch a number. We hand you that free, then fix what it finds.
No dashboards you never act on, no lock-in. You pay for one outcome: becoming the name AI recommends.
See exactly where AI leaves you off the list.
- What you get
- 5 queries across all 5 engines (ChatGPT, Claude, Perplexity, Gemini, Google AI Mode): 25 queries per scan in all
- 1 scan every month, on 1 brand
- Your Tofu Index, the consideration half of your AI Visibility Index: the share of those queries where AI names you, and who it names instead
- Competitor comparison
- Your baseline in a few minutes, no card
Become the answer AI gives.
- Everything in Track, plus
- 10 queries across all 5 engines: 50 queries per scan in all, weekly, on 1 brand
- Your Bofu Index, the decision half of your AI Visibility Index: the share of head-to-head comparisons, you against a named rival, where AI picks you
- Score-drop and lost-query alerts
- Fixes shipped for you: schema, structure, AI-bot access
- 10 articles a month: blogs, comparisons, guides, all with FAQ schema
- We draft it; you review and publish
More queries, more brands, more content.
- Everything in Fix, plus
- 5 brands on one account, each with its own scans and trend
- 25 queries across all 5 engines: 125 queries per scan in all, weekly
- 25 articles a month: blogs, comparisons and guides, all with FAQ schema
- 10 YouTube video scripts
- 4 newsletter issues, drafted for you to publish on LinkedIn or Substack
- Priority support and onboarding
Every plan measures what AEO and GEO exist to move: whether AI recommends you. That is the TofuBofu AI Visibility Index, two numbers mapped to your funnel and never blended into one:
- Tofu Index: are you in consideration? The share of queries where AI names you.
- Bofu Index: are you the top choice? The share of head-to-head comparisons against a named rival where AI picks you.
Every engine we query searches the live web before it answers, the way your buyer's does. So both halves show what an engine says about you after it has looked.
Every draft in Fix and Dominate targets a buying query where AI leaves you out. Three formats, the ones engines cite: blog posts (including comparison and FAQ pages), video scripts and newsletters. Written to get cited. We do not write social posts.
No contracts. Month to month, cancel any time.
Tracking is free. On purpose.
Every other tool charges you $29 to $200+ a month for monitoring alone, whether or not AI recommends you. We think seeing where you stand should be free, so it is.
Elsewhere, a big slice of your bill funds sales teams and ads, because those tools answer to investors. We run lean and answer to your pipeline. You get the part everyone else sells, free, and pay only for the hard part.
| TofuBofu | Otterly | Peec | Profound | |
|---|---|---|---|---|
| Just to watch the number | Free | $29/mo | €89/mo | Demo-only pricing |
| All engines, no add-on fees | ✓ | Gemini costs extra | Add-ons | Enterprise only |
| Actually fixes it for you | ✓ from $99 | – | – | – |
We are allergic to snake oil too
If AI already recommends you, we will say so
Your free scan will show it, and we will tell you to keep your money. We would rather earn your trust than $99.
No generic AI slop
AI engines discount mass-produced content. Every piece we ship is built on your real positioning and the third-party proof AI cites. That is the difference between being published and being quoted.
No lock-in, ever
Month to month. No 12-month contract, no vague brand-awareness retainer. Cancel any time with one email, effective at the end of your billing month.
You watch it work, in the same tool
Your Tofu Index and Bofu Index live in the product you can open any day, not hidden behind a quarterly PDF. If it is not moving, you will know before we do.
What actually happens on Fix and Dominate
Not a content quota. A two-part job: make you citation-ready, then feed the engines every month.
First, we make you citation-ready
Mostly done once, then maintained. This is a foundation, not a monthly meter.
- Open your site to AI crawlers, most sites quietly block them
- Add FAQ, Organization and Service schema so engines can quote you
- Fix the structure and answer-first pages AI needs to read you
- Show you which review profiles (G2, Clutch) AI leans on in your category, so you know where to ask customers for reviews
Then, every month
Fresh proof, matched to what your buyers actually ask AI.
- Content answering the exact queries buyers type into ChatGPT
- Comparison pages that win the "best" and "alternatives to" searches
- The sources each engine cited for your queries, so you know where to take part yourself
- On Dominate: YouTube scripts and newsletter issues, drafted for you to publish on your own channels
- A plain-English read on what moved, and what is next
Every deliverable, side by side
Fix gets you cited with a steady stream of articles. Dominate adds more of everything, plus video scripts and newsletters.
The questions you are actually asking
Why pay for this when I can just ask ChatGPT myself, or use a free checker?
Asking ChatGPT about yourself shows what ChatGPT guesses, not what your buyers see. The engines cannot query each other: ask Claude whether ChatGPT or Perplexity recommends you and it makes something up. Free one-off checkers give one snapshot, no fix, no follow-up; Track, our free checker, runs the real queries across all five engines. You pay only for the content that changes the answer, written, published and re-scanned to prove it moved.
Is this just SEO snake oil with a new name?
Fair question. SEO earned that reputation because agencies sold rankings that never turned into customers. We sell one outcome: being the name AI recommends when your buyer asks. Check it yourself, free, in the same tool; if it is not moving, you will see it and can walk.
Will this actually work for my industry?
It works best for B2B firms that win on reputation and expertise: services (MSP, cybersecurity, accounting, consulting, agencies) or products (B2B SaaS, AI tools). The common thread: your buyers ask AI for a shortlist and you are not on it. It is a weaker fit for FMCG, pure e-commerce, or enterprise SaaS with a full demand-gen team. The free scan tells you in about three minutes whether AI is leaving you out, before you spend anything.
How fast will I see results?
It depends, and anyone promising a fixed number of weeks is guessing. Every engine we query searches the live web, so a new page can reach an answer once that engine finds it; the speed varies by engine and query. You watch the movement, or the lack of it, in your Tofu Index after every scan, and in your Bofu Index on paid plans. If they are not moving, you will know before we do.
What exactly do you publish, and where does it go?
Publish-ready assets for the exact buying queries where AI leaves you out: blog posts, comparison pages (you versus the alternative), FAQ-schema pages, and on Dominate, YouTube scripts and newsletters. Each is built on your real positioning and the third-party proof AI cites, not generic filler. You approve every piece, then it goes out through your CMS (WordPress, Webflow, HubSpot, GitHub, or a generic webhook). We never touch your live site without your say-so.
I have been burned by agencies before. Why is this different?
No 12-month contract and no vague retainer. You start free, you see the gap with your own eyes, and you only pay once we fill it. You watch the work land in the same tool you can open any day, not a quarterly PDF. Cancel any time with one email.
Do I need to be technical?
No, that is the whole point. We handle the schema, the structure and the content. You review and publish on both plans; Dominate just covers far more ground. We never touch your live site without your say-so.
What if AI already recommends me?
Then your free scan will show it and we will tell you to save your money. We would rather have your trust than a subscription.
Is the content just AI-generated filler?
No, and it matters, because AI engines discount generic content. Every piece is grounded in your real positioning, real proof and the third-party signals that actually get cited. Volume without that does nothing.
Are there contracts?
None. Every plan is month to month. Cancel any time with one email, effective at the end of your billing month.
Comparing us to other tools? See the AI visibility tools compared, or read TofuBofu vs Peec, vs Profound, and vs Otterly.
See where you stand. Free.
No credit card. About 3 minutes. Worst case, you find out AI already loves you.
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