How do I read my report?

The report opens with your Tofu Index (and, on paid plans, your Bofu Index) and how it moved since your last scan, then a per-engine board showing which of the five engines answered and whether each one named you.

The query list

Below the headline is every query the scan asked, one row each, showing a plain status (named, partial, missing) and, for a row where you are missing, who the engine named instead. Click a row to see the engine's full verbatim answer and every competitor it named, not just the one on the leaderboard.

BOFU, MOFU, TOFU

Each query is tagged by funnel stage: BOFU (buying intent, "best X for Y"), MOFU (comparison) and TOFU (awareness). The tag tells you what kind of buyer asked; it does not weight the Tofu Index, which counts every query equally. See the TOFU, MOFU, BOFU guide for the full framework.

Sentiment and competitors

On paid plans, the report also scores sentiment (how favorably an engine talks about you when it does mention you) and a competitor leaderboard scored against the same queries, including AI-named rivals you never declared.